Performance Marketing
Our Approach to Google Ads
In a world of evolving platforms like TikTok and Meta, Google Ads remains a powerful choice for high-intent, high-conversion campaigns. At DigitAll, we specialise in precision-driven PPC management, covering Google Search, Google Shopping, and Performance Max (PMAX) to deliver targeted results.
While Google’s automated campaigns, such as PMAX, offer simplified setups, they often lead to inefficient budget allocation and suboptimal conversion rates. With Google reducing manual control, effective feed optimisation, campaign structuring, and creative asset management are crucial for success.
DigitAll ensures that Google advertising strategies are fully optimised through in-depth data analysis, audience segmentation, and performance-driven refinements, improving both click-through rates (CTR) and return on ad spend (ROAS).
What to Expect: Our Performance Marketing Workstream
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Account Setup and Campaign Configuration
Full Google Ads account setup with seamless integration of Google Analytics, conversion tracking, and attribution modelling to provide clear insights into performance and customer behaviour.
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Defining Budget and Driving Traffic
Determining the optimal advertising budget, launching high-ROI campaigns, and employing precision targeting to attract qualified traffic and potential customers. Bid strategies are continuously monitored and refined to enhance efficiency.
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Testing, Optimisation, and Scaling
Implementation of A/B testing, audience segmentation, and ad copy refinements to improve engagement and reduce cost per acquisition. Advanced machine learning insights are leveraged to scale successful campaigns while minimising ad spend inefficiencies.
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